2018:
Red Bull’s net income rose 36% last year to 741.2 million euros after revenue increased and costs for staff and marketing declined sharply, according to a filing to the Austrian company register. The usual run rate of half the profit, or 370.6 million euros, will be distributed to the holders.
Red Bull increased revenue 4.4% to 3.58 billion euros.
The holding company’s payroll shrank to an average 160 employees in 2018, from 271 a year earlier. That was due to restructurings within the group, according to the company, which declined to elaborate.
About 7 billion cans were sold in 2018, according to the company’s website, making its owners among the wealthiest people on the planet.
2019:
The company, which is registered in Austria as Red Bull GmbH, sold a record 7.5bn cans of Red Bull last year – almost one for each person on the planet. Growth was fastest in India, Brazil and Africa. The dividend payments were recorded in filings with Austria’s market regulator on Monday.